www.jamesjcotton.comSaturday, May 19 2012 
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"You'll never soar like an eagle, while trying to fly with turkeys !!

You are here for a reason, true?

One of the great things about using a [CMS] Content Management System is that you can assign different templates to different pages on the same website. If you need a portion of your website to look differently than the rest of the website, it shouldn’t be a problem – you just use a different template. And if you need to redesign your entire site, just upload a new template and leave the content as is. Sneaky, isn’t it?

Function, Before FLUFF<

Personally? I do not care how a website looks, (I mean, I did not go there because of Fancy Artwork or Fake Images) if it does not produce the results you intended it for, is my point.

Affordable Small Business Web Site Development

 The initial cost to develop a respectable small Business or Personal web site can be as low as $100 for a simple 3 or 4 page HTML only site and that includes the domain name & hosting for a full year, you'd be hard pressed to find a more cost effective way to advertise to new clients while providing support to existing clients. Why? It's all done!! The cost of maintaining the site during subsequent years may be substantially less (usually just the monthly hosting fee and yearly Domain name renewal, plus very low rates I charge for updating existing information).

Your Clients availability?? - 24 / 7 / 365

Client needs may include product specs, catalogs, pictures, contact info, service plans, an e-mail address, a fax number, order forms, business hours, or a street map showing your location.

Save time and money

 When properly utilized, placing frequently requested information on your web site will save a lot of time and money. Reduce the wear and tear on your fax machine or printer while reducing the cost of postage. Save on your printing costs for brochures and hand-outs by providing information on your web site. Reduce the number of interruptions that you and your employees experience by answering your client's FAQ (frequently asked questions) online.

Supplemental advertising

 Your web site is a cost effective means of disseminating information to your clients or customers. In most cases, delivering the same information to your clients using more traditional methods would be cost prohibitive.

Promote yourself

 Use your web site to tell your clients how good you are! Tell them about your specialty or your outstanding qualifications. Let them know how you're different from, or better than, the competition. Give new visitors to your web site a compelling reason to pick up the telephone and call you.

Convert your existing web site

 A single template such as this page or ETNEWS.ORG delivers the content for the entire site. This highly efficient method greatly reduces the labor required to maintain a web site. While additional pages are sometimes required to process forms, a single template page can drive thousands of pages of content ... almost without limit. Text data, which may optionally include standard HTML markup, is stored in MySQL™ database tables. As the user clicks on the site links, page content is updated from the database. The template uses stylesheet classes in order to control the appearance.

Technical Details

 The following is a partial list of the "behind the scenes" things that have to be done in order to set up web hosting and create your web site. It all adds up to your site being profient & profitable.

  • Obtain an IP address from the web hosting company
  • Run a Reverse Lookup on the IP address to make sure it's clean
  • Register or transfer a domain name
  • Configure a Nameserver to resolve the domain name
  • Configure a directory structure for the files
  • Password protect non-public directories
  • Ban known hackers and bad robots from accessing the site
  • Create MySQL™ database tables to hold site content
  • Install interfaces to work with MySQL™ tables
  • Develop an administrative interface for site management
  • Configure a robots.txt file to discourage certain spiders
  • Individually configure e-mail addresses or forwarders
  • Design a layout for the main web page
  • Consider whether to use browser-safe colors or not
  • Edit and/or create 300+ lines of scripting code to run the pages
  • Test the web pages for browser friendliness
  • Develop and analyze META tag content
  • Check images for ALT tags and dimensions
  • Consider that different browsers render pages differently
  • Consider the type of audience attracted to the site
  • Develop a stylesheet to enhance / format page display
  • Ensure that all images have been web optimized
  • Test the validity of the HTML markup
  • Test the validity of the stylesheet
  • Test the integrity of the PHP scripting
  • Configure mail processing for online Feedback forms
  • Configure a Site Map linking to all pages on the web site
  • Configure an appropriate Error 404 page
  • Submit the site to major search engines
  • Backup MySQL™ database tables periodically
Up Time

 Up time for all servers has been running better than about 99.8%. Over the course of the year, there may be 3-4 hours where your site is unavailable due to some sort of technical glitch. I do offer a total Mirroring package, in which your site is located on another server also...

   
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